It started with the pump chart. Something I used because why wouldn't you, some guys thought it was cool and, being a merchandise fiend myself, I figured why not make more and make it available.
So I made one. Then a buddy in the hall asked for one. Then another, and another. Suddenly we were a multinational conglomerate listed on the NASDAQ 500 and I trademarked fire itself. Or I'm still just making these in my basement, your call.
The gist
Made by hand. Every passport gets cut, stamped, and grommeted by me. That's probably why it takes a while to ship.
Built for the job. If I haven't personally tested and proven the design or materials, it doesn't get listed.
Honest lead times. We're not a factory. Small items ship in 4–6 weeks. We tell you that before you order, not after.
Made in Canada. Fake leather, hardware, laminate, resin. Sourced here, built here, shipped here.
Who we make this for
The career hand on a busy truck. The volunteers. The training officers who needs forty pump charts by next shift. The new recruit getting their first lid set up. And their generous gift-giving friends/family.